Privacy Policy

WheelShift Inc. Privacy Policy

Effective Date: January 2025 • Last Updated: January 2025

Introduction

WheelShift Inc. ("WheelShift," "we," "our," or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard information about you when you use our website, mobile application, and related services (collectively, the "Platform").

By accessing or using WheelShift, you agree to this Privacy Policy. If you do not agree, please discontinue use of the Platform.

Scope and Compliance

This policy applies to all personal information collected by WheelShift Inc. in Canada and complies with:

  • PIPEDA – Personal Information Protection and Electronic Documents Act (federal)
  • Provincial privacy laws: Personal Information Protection Act (PIPA – BC and Alberta)
  • Act Respecting the Protection of Personal Information in the Private Sector (Quebec)
  • Any other applicable Canadian or provincial consumer protection and data privacy legislation
Information We Collect

Information You Provide Directly

  • Account Information: Name, email address, postal address, date of birth
  • Identity Verification: Driver's license, government-issued ID, or similar documents
  • Vehicle Information: Vehicle Identification Number (VIN), photos, ownership documents, inspection reports
  • Financial Information: Banking details, escrow information, or credit data (if you use financing options)
  • Communication Data: Messages exchanged with other users, customer support inquiries, or feedback

Information Collected Automatically

  • Device and Usage Data: IP address, browser type, operating system, time zone, device identifiers, and browsing behavior
  • Cookies and Tracking Technologies: Used for analytics, personalization, and advertising

Third-Party Data

  • Inspection Partners: Vehicle history and condition data from third-party providers (e.g., CARFAX)
  • Payment Partners: Transactional data from payment gateways, escrow, or financing partners
  • Analytics Tools: Aggregated user behavior data from tools like Google Analytics
Purpose of Collecting Personal Information

We collect and process personal information only for legitimate and disclosed purposes, including:

  • To create and manage your account
  • To verify your identity and prevent fraud
  • To facilitate transactions between buyers and sellers
  • To provide secure payment and escrow services
  • To communicate updates, support, and notifications
  • To personalize and improve the user experience
  • To comply with legal, regulatory, and anti-fraud obligations
  • To send marketing communications (only with your consent)
Consent

WheelShift obtains consent before collecting, using, or disclosing your personal information. Consent may be express (e.g., checking a box or signing an agreement) or implied (e.g., using the Platform after being informed of this policy).

Users may withdraw consent at any time by contacting us (see the Contact Information section). However, certain services (e.g., escrow or verification) may not function without necessary data.

How We Use and Share Information

With Service Providers and Partners

We share data with:

  • Payment processors and escrow agents (for transactions)
  • Vehicle inspection and report providers
  • Cloud hosting, analytics, and IT support providers
  • Marketing and communication service providers

All third-party providers are bound by confidentiality and data protection obligations consistent with this policy.

Legal and Regulatory Disclosures

We may disclose personal information if required by law, including to law enforcement, courts, regulators, FINTRAC, or during fraud investigations.

Business Transactions

If WheelShift is involved in a merger, acquisition, or asset sale, user data may be transferred under confidentiality agreements.

Data Retention

Personal information is retained only as long as necessary to fulfill the purposes outlined above, or as required by law (e.g., transaction records, regulatory reporting). When no longer needed, data is securely deleted or anonymized.

Data Security

We employ administrative, technical, and physical safeguards to protect user data against unauthorized access, use, or disclosure. These include:

  • Encryption of sensitive data in transit and at rest
  • Multi-factor authentication for access to sensitive systems
  • Regular vulnerability testing and security audits
  • Limited employee access to personal information
Cookies and Tracking

WheelShift uses cookies and similar technologies to:

  • Keep users logged in and remember preferences
  • Analyze traffic and improve platform functionality
  • Deliver targeted advertising and measure campaign performance

Users may disable cookies through their browser settings, though some features may not function properly. For more details, see our Cookie Policy.

International Data Transfers

Although WheelShift operates in Canada, some third-party service providers may store or process data in the United States or other jurisdictions. In such cases, your data may be subject to foreign laws and access by government authorities under lawful orders.

Your Rights

Under Canadian privacy law, you have the right to:

  • Access your personal information held by WheelShift
  • Request corrections or updates to your information
  • Withdraw consent (subject to legal or contractual restrictions)
  • Request deletion of your data (where applicable)
  • Receive information on how your data is used or shared

Requests may be made by contacting our Privacy Officer (see the Contact Information section).

Children's Privacy

WheelShift does not knowingly collect personal information from individuals under 18 years of age. Users must be of legal age to engage in vehicle transactions.

Updates to This Policy

WheelShift reserves the right to update this Privacy Policy from time to time to reflect changes in technology, regulations, or business practices. Updated versions will be posted on our website with a revised "Last Updated" date. Your continued use of our services after such changes constitutes acceptance of the updated policy.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer:

Privacy Officer – WheelShift Inc.
karan.kumar@wheelshift.ca

This Privacy Policy forms part of WheelShift's Terms of Service. By using our Platform, you acknowledge and accept our data handling practices as outlined herein. All personal information is processed in accordance with Canadian privacy laws and applicable provincial regulations.